Our Projects

MARKETING STRATEGIES

Sector:

Tech

Client:

Japan-Based SME

Objective

To devise and implement a comprehensive marketing plan for the launch of a new tech venture in Japan.

Approach:

Desk Research
Strategy Workshops
Market Plan Development
Market Plan Execution (Digital Media, PR)

Outcome:

Achieved a robust market entry, marked by heightened brand visibility and consumer engagement. This success was anchored by our strategic ventures in SNS, events, and tailored PR campaigns. The linchpin? Our unique ability to bridge the cultural nuances of Japan with international marketing best practices, reinforced by years of hands-on experience in the Japanese marketplace.

A business professional in a suit is interacting with a digital interface. The interface features a central icon of a graph with lines and dots, surrounded by interconnected icons representing different elements such as a cloud, a person, a mobile phone, a computer, a shopping cart, and a speech bubble. The background includes a world map and various digital data elements, suggesting a focus on technology, data analysis, and global connectivity.

Consumer Research

Sector:

Food & Beverage / Retail

Client:

Leading Global Food & Beverage Retailer

Objective

Identify groundbreaking trends and innovations in Japan’s F&B retail sector for potential international adaptation.

Approach:

Expert Interviews
Secondary Research
Store Visits

Outcome:

Unveiled 30 trailblazing retail innovations from Japan. Moreover, through our expert analysis and understanding of global market dynamics, we delivered key recommendations for adaptations suited to the client’s market, spotlighting our unparalleled expertise in spotting translatable market trends

A young woman is standing in front of a vending machine on a city street at dusk. She is dressed in a beige cardigan and white blouse, and is pointing at the machine to make a selection. The background is softly blurred, showing other vending machines and people walking, with city lights creating a warm, urban atmosphere

Two business professionals are engaged in a discussion, focusing on a sheet of paper with various charts and graphs. The paper displays line graphs, bar charts, and pie charts, indicating data analysis and business growth. One person is pointing at the charts, while the other is gesturing with their hands, suggesting an active conversation about the data

Sector:

Food & Beverage

Client:

Leading Global UK Events Company

Objective

Provide an encompassing market overview of Japan’s F&B industry, inclusive of product innovations, sales channels, media trends, and cultural pointers.

Approach:

Desk Research
Expert Interviews

Outcome:

Crafted a high-level report, disseminating pivotal market knowledge to a cohort of potential F&B importers. Our insights magnified their understanding of the Japanese market, a testament to our deep-rooted expertise in translating market intricacies into actionable knowledge.

Sector:

Entertainment

Client:

Japan-Based SME

Objective

Gauge the market reception for varied entertainment concepts and novel technologies intended for the Japanese audience.

Approach:

Quantitative Online Research

Outcome:

Pinpointed promising entertainment concepts and refined them with suggestions for localization, ensuring an optimal resonance with the Japanese demographic, owing to our adeptness in aligning innovations with cultural sentiments.

Dynamic, high-speed view of a transportation tunnel or track, creating a sense of rapid motion. The image features converging lines and a blurred effect, suggesting fast movement through an urban environment. Buildings and structures can be seen through the windows, enhanced by the blue and white color tones, contributing to the futuristic and energetic feel of the scene

MARKETING PLAN EXECUTION

Sector:

Professional Services

Client:

Japan-Based SME

Objective

Craft and actualize a standout annual content marketing blueprint.

Approach:

Marketing Plan Execution across;
> LinkedIn Content
> PR Event

Outcome:

Surge in lead volume and quality, underscoring our proficiency in curating content strategies that resonate and convert.

A busy indoor space with people walking in various directions, suggesting a transportation hub or public building. The scene is slightly blurred to emphasize motion, and the architecture features large windows, high ceilings, and pillars. The individuals are dressed in a mix of casual and business attire, carrying bags and briefcases, contributing to the bustling atmosphere

A man in a suit stands on a platform overlooking a vast cityscape at dusk. The city below is illuminated with lights, and a network of interconnected lines and nodes overlay the scene, symbolizing connectivity and data networks. In the background, there are buildings, bridges, and a body of water, with mountains visible on the horizon. The image conveys a sense of futuristic technology and global connection

Sector:

Professional Services

Client:

Japan-Based SME

Objective

Augment brand awareness and foster genuine engagement around a new professional community in Tokyo.

Approach:

PR Event (open)

Outcome:

Flawlessly executed events coupled with a robust uptick in quality contacts. Our adeptness in event management underscores our capability to curate culturally nuanced, impactful gatherings.

Sector:

Food & Beverage

Client:

Leading Global UK Events Company

Objective

Facilitate an immersive experience into Tokyo’s unique F&B retail landscape.

Approach:

Retail Safari (half-day tour)

Outcome:

Augmented the retail comprehension of participants, showcasing our knack for delivering hands-on, enriching experiences within Japan’s retail ecosystem.

A blurred, vibrant cityscape at night featuring a busy intersection. The scene includes illuminated buildings with large digital billboards and signs, creating a colorful and dynamic atmosphere. The lights from cars and streetlights add to the bustling urban environment, emphasizing the movement and energy of the city.

A person in a white shirt is interacting with a virtual interface. The word 'BUSINESS' is in the center of the interface, surrounded by connected terms: 'STRATEGY,' 'IDEAS,' 'INSPIRATION,' 'VISION,' 'TECHNOLOGY,' and 'SUCCESS.' The person is pointing at the word 'BUSINESS,' indicating a focus on various elements that contribute to business success

Sector:

Professional Services

Client:

Japan-Based SME

Objective

Seamless HubSpot CRM integration within organizational operations.

Approach:

HubSpot Integration & Training

Outcome:

Achieved streamlined integration of the CRM tool into daily tasks, encompassing client engagement and SNS outreach, reinforcing our expertise in optimizing business process utilities.

BUSINESS DEVELOPMENT

Sector:

Events

Client:

Leading Global Israeli Events Company

Objective

Boost lead generation and conversion rates for sponsorship and exhibition at a Japan-centric conference/expo.

Approach:

On-the-ground Sales Agent

Outcome:

Realized both volume and quality in the lead funnel, culminating in a substantial number of deals being sealed, an attestation of our prowess in bridging global businesses with local opportunities.