Sector:
Education / International Schools
Client Profile:
Singapore-based international school offering a Christian curriculum to expatriate and local families
Objective:
To understand the decision-making process of parents considering international schools in Singapore, and identify barriers and motivators specific to the school brand.
End-Goal:
To increase student enrollment through more targeted communications and strategic positioning in a competitive education market.
Research Methodology:
AI-powered Qualitative interviews
Outcome:
The findings provided a clearer view of how parents choose international schools and engage with value messaging. Insights are being used to inform strategic positioning and digital engagement strategies aimed at driving enrollment growth.