Sector:
Consumer Health / Pharmaceuticals
Client Profile:
Japan marketing division of a global healthcare and wellness company
Objective:
To identify preferred sensory formats and benefit perceptions of ingestible health supplements and OTC medications in the Japanese market, in order to inform formulation development and brand positioning.
End-Goal:
To guide the R&D and marketing teams in creating sensory-aligned, benefit-led ingestible products tailored to Japanese consumer preferences.
Research Methodology:
AI-powered Qualitative interviews
Outcome:
The study offered directional input on consumer attitudes toward product format and delivery. Findings are informing product development and brand messaging to better align with Japanese preferences and category expectations.