Sector:
Tech / E-commerce
Client Profile:
Japan-facing product comparison platform operated by an Israel-based digital commerce group
Objective:
To evaluate the user experience and interface of the client’s website against key competitors in Japan, and identify UX/UI improvements to enhance engagement and performance
End-Goal:
To improve website usability and credibility in the Japanese market, supporting increased engagement and conversion
Research Methodology:
1-1 Depth Interviews
Outcome:
The research identified UX/UI opportunities that are now being used to guide interface improvements and site architecture revisions. The output is shaping localized redesign plans to align more closely with user expectations in Japan.