Sector:
Financial Services
Client Profile:
Japan-based regional division of a global credit card comparison platform
Objective:
To identify opportunities to improve Google Quality Scores and CTR through keyword optimization, ad copy refinement, and improved UX/UI of landing pages.
End-Goal:
To boost the client’s Google Ads Quality Score and achieve a click-through rate (CTR) improvement of 35% or more.
Research Methodology:
Structured Audit of Google Ads performance
Outcome:
The audit revealed areas of optimization across keyword management, ad structure, and campaign segmentation. The findings are informing A/B testing and creative adjustments to improve performance and competitiveness in the Japanese market.