Sector:
Financial Services / Digital Payments
Client Profile:
Regional Southeast Asia marketing team of a global payments technology company
Objective:
To understand how consumers across Singapore, Malaysia, and Indonesia perceive and use debit and credit cards, including how digital-first banking products are received relative to traditional financial institutions.
End-Goal:
To guide product positioning and marketing strategy for debit and credit offerings in each target market.
Research Methodology:
AI-moderated Qualitative interviews
Outcome:
The research highlighted regional differences in card usage preferences and banking trust. These findings are being used to tailor product positioning and messaging strategies in Southeast Asian markets to improve relevance and appeal.